Mesa, Arizona, is a diverse community with a proud history of welcoming people of different cultures, ethnicities, religions, and regions of the world. The City of Mesa launched a branding initiative for the Asian District in 2019, with a goal to revitalize west Mesa by increasing awareness of ethnic shops, growing the sales tax base, and engaging the community. The brand rolled out in 2020.

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The logo features a colorful square comprised of the tangram pieces, symbolic of the different Asian cultures coming together in a unified community while maintaining the individuality of each culture. It’s featured on street signage, utility wraps, banners, and window clings promoting the Asian District Mesa AZ.

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